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Hooked: How to Build Habit-Forming Products

Month: May 2017

Hooked: How to Build Habit-Forming Products

How do successful companies create products people can’t put down? Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us? Nir Eyal answers these questions (and many more) by explaining the Hook Model—a four-step process embedded into the products of many successful companies to subtly encourage customer behavior. Through consecutive “hook cycles,” these…

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How To Brew: Everything You Need to Know to Brew Great Beer Every Time

How To Brew: Everything You Need to Know to Brew Great Beer Every Time (Fourth Edition) By John Palmer Fully revised and updated, How to Brew is the definitive guide to making quality beers at home. Whether you want simple, sure-fire instructions for making your first beer, or you’re a seasoned homebrewer working with all-grain batches, this book has something for you. John Palmer adeptly covers the full range of brewing possibilities―accurately, clearly and simply. From ingredients and…

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The Flight: Charles Lindbergh’s Daring and Immortal 1927 Transatlantic Cros…

“OUTSTANDING. … RIVETING.”–Library Journal (STARRED REVIEW) • From “one of the most decorated pilots in Air Force history”* comes a masterful account of Charles Lindbergh’s death-defying nonstop flight across the Atlantic Ocean in the Spirit of St. Louis—an inspiring achievement that brought the world to a halt in May 1927 and made Lindbergh the most celebrated man of his time On the rainy morning of May 20, 1927, a little-known American pilot named Charles A. Lindbergh climbed…

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Thing Explainer: Complicated Stuff in Simple Words

Have you ever tried to learn more about some incredible thing, only to be frustrated by incomprehensible jargon?  Randall Munroe is here to help.  In Thing Explainer, he uses line drawings and only the thousand (or, rather, “ten hundred”) most common words to provide simple explanations for some of the most interesting stuff there is, including: food-heating radio boxes (microwaves) tall roads (bridges) computer buildings (datacenters) the shared space house (the International Space…

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FAR/AIM 2017: Federal Aviation Regulations / Aeronautical Information Manua…

Now includes the new “Remote Pilot” and “Unmanned Aircraft Systems” regulations (drones), 14 CFR Parts 48 and 107!ASA has built a reputation for providing the aviation community with the most accurate and reliable FAR/AIM products available. The 2017 FAR/AIM book continues this tradition, containing complete and up-to-date information from Titles 14 and 49 of the Code of Federal Regulations (14 and 49 CFR) pertinent to General Aviation, Sport Pilots and Flight Instructors, combined with the…

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Stealing Fire: How Silicon Valley, the Navy SEALs, and Maverick Scientists …

It’s the biggest revolution you’ve never heard of, and it’s hiding in plain sight. Over the past decade, Silicon Valley executives like Eric Schmidt and Elon Musk, Special Operators like the Navy SEALs and the Green Berets, and maverick scientists like Sasha Shulgin and Amy Cuddy have turned everything we thought we knew about high performance upside down. Instead of grit, better habits, or 10,000 hours, these trailblazers have found a surprising short cut. They’re harnessing rare and…

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NFPA 70®: National Electrical Code® (NEC®), 2014 Edition

Are you up-to-code? Get the NATIONAL ELECTRICAL CODE 2014 today! Many new and revised requirements in the NEC 2014 impact residential, commercial, and industrial electrical installations so be sure you are using this new edition which covers the latest requirements on electrical wiring and equipment installation issues. All requirements in the NEC are confirmed through a review process and always reflect the latest electrical and wiring technologies. For over 100 years, the NEC has been the…

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The Death of Expertise: The Campaign Against Established Knowledge and Why …

People are now exposed to more information than ever before, provided both by technology and by increasing access to every level of education. These societal gains, however, have also helped fuel a surge in narcissistic and misguided intellectual egalitarianism that has crippled informed debates on any number of issues. Today, everyone knows everything: with only a quick trip through WebMD or Wikipedia, average citizens believe themselves to be on an equal intellectual footing with doctors…

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The Big Book of Kombucha: Brewing, Flavoring, and Enjoying the Health Benef…

2016 Silver Nautilus Book Award Winner Brew your own kombucha at home! With more than 400 recipes, including 268 unique flavor combinations, you can get exactly the taste you want — for a fraction of the store-bought price. This complete guide, from the proprietors of Kombucha Kamp, shows you how to do it from start to finish, with illustrated step-by-step instructions and troubleshooting tips. The book also includes information on the many health benefits of kombucha, fascinating details…

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Ugly’s Electrical References, 2017 Edition

Ugly’s Electrical References, 2017 Edition is the on-the-job reference tool of choice for electrical professionals. Used worldwide by electricians, engineers, contractors, designers, maintenance workers, apprentices, and students Ugly’s contains the most commonly required electrical information in an easy-to-read and easy-to-access format. Updated to reflect the 2017 National Electrical Code (NEC) the new edition features full color diagrams, tables, and illustrations, expanded…

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